King Sims Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from kingsims.com (the โ€œSiteโ€).

The General Data Protection Regulation (GDPR) is a European Union (EU) law, which took effect on May 25, 2018. It requires companies and site owners to reveal how they collect, use, and share personal data of their users. The goal is to give EU citizens more access and choice when it comes to how their own personal data is collected, used, and shared. If you are residing in Australiaย  and purchasing from King Sims for the first time, Then the Australian Privacy Act 1988 will apply to you. The GDPR and Australian Privacy Act share many common requirements, including the following:

  • implement a privacy by design approach to compliance
  • be able to demonstrate compliance with privacy principles and obligations
  • adopt transparent information handling practices

ย King Sims aims to be as transparent as possible with our customers, so we will not fill this privacy policy with too much jargon or complex legal terms so as to not confuse you.ย ย 

When you make a purchase on King Sims youโ€™re trusting us with your details, so we want to be honest and upfront with exactly what is done with your data and information. We know it is the responsibility of our company to work hard to protect your information, so weโ€™ve simplified the information we collect below.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as โ€œDevice Informationโ€.

We collect Device Information using the following technologies:
โ€“ โ€œCookiesโ€ are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
โ€“ โ€œLog filesโ€ track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
โ€“ โ€œWeb beaconsโ€, โ€œtagsโ€, and โ€œpixelsโ€ are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal Ids email address, and phone number. We refer to this information as โ€œOrder Informationโ€.

When we talk about โ€œPersonal Informationโ€ in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
โ€“ Communicate with you;
โ€“ Screen our orders for potential risk or fraud; and
โ€“ When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online storeโ€“you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site โ€” you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiativeโ€™s (โ€œNAIโ€) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
โ€“ Facebook: https://www.facebook.com/settings/?tab=ads
โ€“ Google: https://www.google.com/settings/ads/anonymous
โ€“ Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Allianceโ€™s opt-out portal at: http://optout.aboutads.info/.



Please note that we do not alter our Siteโ€™s data collection and use practices when we see a Do Not Track signal from your browser.



If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by eโ€‘mail at support@kingsims.com or by mail using the details provided below:

King Sims
[Re: Privacy Compliance Officer]
PO BOX 5342, CHULLORA LPO , CHULLORA NSW 2190, Australia

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